Team Club Rats

November 1, 2012 § Leave a comment

These are two very special posts. Why? They aren’t photographs. As a finalist for the Lee Jeans Philippines student design competition, I was able to dabble into cinematography. As a photographer, I had 3 tasks to take on. First, was the editorial (that was previously posted on here) to showcase my team’s capsule collection. The other two tasks were to make videos showcasing the Lee Night Skins collection and our capsule collection.

This first video is the viral video for the Night Skins collection. The theme of the whole Night Skins collection is “free your night side”.  My multi-media artist (the ever-so-amazing Vaughn Pinpin) and I wanted to veer away from the whole party scene and show more on how the night is about expression. This video is about a young couple making graffiti with wheat pasting. Graffiti/wheat pasting is a form of expression usually done at night. There are also juxtaposed scenes of the couple dressing up themselves while they “dress up” the bare wall. Ya see what we did there? Lol.

This second video’s initial intent was to showcase Team Club Rat’s capsule collection for the Lee Jeans Style Army 2012 competition, in which they were tasked to create clothes under the theme “Embellished.” The video was also inspired by the theme, so the confetti is meant to embellish the scene as well as serve as a metaphor for the explosions of pheromones and dopamine during infatuation. This was exhibited during the Lee Jeans Philippine Fashion Week show in October 26, 2012 at SM Mall of Asia. I’m very proud of this video. It was a real big team effort. From my week’s worth of confetti cutting, to Vaughn’s directing and endless editting, to my designers’ and stylist’s collecting and throwing of the confetti, and etc. We all were really tired, especially since we shot this right after our editorial. But all that hard work paid off as we were awarded the “Best Style Army 2012” grand prize. 🙂

Cinematography/co-direction/make-up (for viral vid): Christine Cueto (yours truly)
Concept / Direction / Editing: Vaughn Pinpin
Female’s top: Paolo Kamekawa
Male’s top: Aiden Regalado
Modeling: Franchesca Floirendo & Gerald Andrew Magante
Styling: Exur Lopena
Make-Up & Grooming: Justine Del Rosario
Music: Brand New Eyes by Arnoux
Shot at Bulb Studios Makati
Lights from Light Rentals Philippines
Special Thanks to peeps at Lee Jeans Philippines for letting us use your fancy cameras and helping us get time at the studio. Also thanks kuya Ruel for being the best lights guy! Haha!


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